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Liverpool Sound City. We all know it as an amazing Summer festival situated on the banks of the Mersey. What you may not know, however, is that Liverpool Sound City also operates in South Korea.

What?

You heard me right. As part of the Sound City Initiative, South Korea’s Zandari Festa will play host to many UK acts recommended by the Liverpool Sound City team. Strange as it may seem, Sound City’s reasoning is one that we cannot argue with.

“South Korea is a rapidly developing territory for music, with a thriving live music sector and a music subscription model which generates $139.6 million of  revenue per year, accounting for 92.3% of all digital revenue and 53% of total trade revenue, according to the IFPI. This compares to $70 Million from both subscriptions and ad-supported streaming in the UK.” – Taken from the LSC Website

Our very own Fizzy Blood were chosen to play at Zandari Festa in 2015, and have now developed a niche Asian fanbase as a result. So if you fancy trying your music out on a very, very new audience, then follow this link to create your application for Zandari Festa 2016!

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